I am a sinologist and China & Asia analyst working at the intersection of research, business, and regional expertise.
My focus is on understanding how economic structures, business environments, and cultural dynamics shape real-world decision-making across China and the broader Asian region.
Analytical Background
My analytical work is grounded in language competence, regional specialization, and long-term exposure to Asian markets.
I approach China not as an abstract geopolitical concept, but as a complex operating environment where history, institutions, culture, and incentives interact.
This perspective allows me to provide context-driven analysis rather than surface-level commentary.
Over time, this perspective evolved toward examining how regional realities influence business decisions, international cooperation, and global strategies.
Business & Market Entry Focus
Business & Market Development in China
Alongside analytical work, I am involved in practical aspects of business development related to the Chinese market.
This includes supporting product positioning, localization strategies, supplier and product sourcing, and early-stage market entry considerations.
I work with an understanding that success in China depends not only on product quality, but on regulatory awareness, cultural adaptation, and platform-specific strategies.
Digital Ecosystems & Localization
A key part of my work involves understanding and navigating China’s digital ecosystem.
This includes platform selection, localization of messaging, and adaptation to local user behavior across Chinese social and business platforms.
Rather than applying Western models directly, I focus on translating ideas, products, and narratives into forms that function within the Chinese context.
What This Enables
This combination of analytical depth and practical engagement enables a clearer and more grounded approach to working with China and the broader Asian region.
- Context-driven analysis that connects research with real business environments
- More informed decisions in product development, sourcing, and market entry
- Better alignment between international teams and local Chinese counterparts
- Reduced friction in localization, communication, and platform adaptation
- A long-term perspective on how markets evolve rather than short-term assumptions
Positioning
Rather than offering generic solutions, I focus on clarity, context, and long-term relevance in China-related decision-making.
I position myself at the intersection of research, business understanding, and regional expertise focused on China and Asia.
My work is centered on helping individuals and organizations better understand how China operates in practice — economically, culturally, and structurally — and how to engage with the market in a thoughtful and informed way.
Download CV
For a structured overview of my education, projects, and professional experience, you can download my full CV below.
Boris Khachikyan
Get in Touch
Interested in discussing Asia, China-related analysis, or potential collaboration?
I’m open to discussions related to analytical work, business engagement, and Asia-focused projects. You’re welcome to reach out or schedule a meeting.